In recent years, China’s fast-food industry has experienced 10 years of hardships. The industry has undergone the growing process from disorder to order, from grass to towering trees. In this process, there appears a group of leading enterprises such as the real kung fu fast food chain, Da Niang Dumpling and so on.
Meanwhile, the experts pointed out that “Although western fast food in our country has a good development at current. But because the Chinese people have developed eating habits for a long time and due to the irresistible delicious Chinese food, in the future Chinese fast food will continue to dominant China’s fast food market.”
The survey shows that in China’s fast-food market, 78.9% are Chinese fast-food restaurants, while 21.1% are Western-style fast food restaurants. Chinese fast food due to its price advantage and the taste advantages still accounts for most share of the domestic fast food market. This no doubt provides a huge and yet untapped market for the Chinese fast food industry.
In addition, it is worth noting that, after 10 years of market screening, Chinese fast food has gone out of the “small”, “miscellaneous and chaotic” market misunderstanding. It has the basic formation of mature market segments to meet the needs of different consumer groups.
In addition, the arrival of the peak of China’s urban expansion also provides an opportunity for the development of the fast food industry. At present, every year about 18 million rural people come into cities. By the year of 2015, China’s urban population will for the first time exceed the rural population.
Urbanization does not only mean an overall improvement in people’s living standards, but also means the changes of people’s way of life and the rising of the resource consumption. People’s consumer attitudes will change accordingly. With the accelerated pace of life, fast food consumption has become a popular demand. The production of “public fast food” that can meet the demand of the ordinary working class will become a trend.
In the 21st century, China’s fast-food industry has achieved new development, opening up new prospects for the development of Chinese fast food. In the face of new development conditions and opportunities, how to promote scientific development and make new progress for the Chinese fast-food industry is the tasks and challenges we are facing. Experts say that there is still a long way for the Chinese fast food industry to go in the future.